Monday, January 7, 2013

Auxbrain 2012 Holiday Sales Index

It was Christmas again and app developers know: It's a merry time of year.

However, this Christmas was very different for Auxbrain as instead of being on just the App Store, Zombie Highway was also on Google Play and the Amazon App Store.

The big surprise was who the "winner" was. Not in terms of total revenue, but revenue growth: Amazon.



Apple pulls off its usual impressive leap, nearly 7x this year (much more than that if you take the low of December), but still can't touch Amazon.

To be clear: the Amazon figure wasn't small. It made nearly 50% of what iOS pulled in!

Once the Apple App Store charts unfroze, Zombie Highway was ranked 62 iPhone/133 iPad, 38 on Amazon, and 149 on Play. Those ranks explain discrepancies in revenue, but not growth.

I could write 10,000 words about why this may be. Android ecosystem problems, weak gifting of Android devices, Zombie Highway specific things, but I'll leave that for another time. The likely truth is it is all of the above, but that doesn't change the fact that Google is doing something wrong.

Conclusion

Play is still a mystery to me. Amazon is a wonderful surprise. Apple continues to dominate.

What tempers my excitement about Amazon is that it is dominated by 'old' tech. While on Play most downloads are coming from Nexus 7s, Galaxy S3's & 2's, the newest Kindle Fire 7" is on iPhone 4ish hardware. Worse yet, the Fire HD has the same fill rate as the non HD making it a worse performer with its higher resolution screen! For an old game like Zombie Highway, this is not an issue, but for working titles, I'm holding my breath.

I really hope Amazon makes a phone with equivalent or better performance to the 4S.


1 comment:

  1. If amazon will make a phone, it probably will have Ubuntu on it.

    ReplyDelete